In 2019, she obtained the Google Analytics Advanced Certificate and the ClickMinded SEO Specialist Qualification.By 2027, industry analysts are predicting a CAGR of 20.7 and an estimated industry net worth of over 184 Billion dollars.
![]() Considering this same market was valued at 30 billion just a few years ago (2016), this represents an unprecedented opportunity for broadcasters. Along with innovations in Artificial Intelligence (AI) and cloud-based technologies. Not to mention that video has become the preferred medium for content consumption nowadays. And 54 of survey respondents said they wanted to see more videos used for future marketing. A staggering number of markets including education, sports, media agencies, and enterprise brands are cashing in on the thirst for live and on-demand video. The quality of the captured images themselves has never been better. ![]() Plus, the native format of video streams is incompatible with most web transfer protocols. To use (and store) this enormous amount of data, broadcasters must rely on video encoders and codecs. Lets take a closer look at some of the characteristics of each. Both on where your brand is currently at and where youre trying to go. Software encoders have graphic interfaces to manage the conversion process and allow control over elements such as bitrate and stream quality. Encoders For Live Streaming Software Can BeThey also support future performance enhancements as the software can be upgraded as new features or product versions are released. Computers are designed for multitasking and perform multiple actions at once. Encoders For Live Streaming Full Resources ToThey lack the robustness and speed of hardware devices since they cannot dedicate their full resources to the live stream encoding process. Not only is this program free, but easy to learn and operate as well. OBS is a great option for new broadcasters and those looking for simplicity and reliability in their recording setups. Wirecast offers many advanced features such as picture-in-picture, live switching, and transitions that are seldom found in other basic encoding software. Encoders For Live Streaming Portable Cases ButHardware encoders often come in small, portable cases but can also be set up as large, permanent fixtures. Because of their efficiency, professional broadcasters (and enterprise brands) tend to use them more often. Being a hardware device, broadcasters are typically stuck with whatever codecs come on-board (if they cant be updated). But as they age, these devices may not keep up to the technical standards of the market and will need to be replaced.
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